HALE & HEARTY
EST. 2008

Hale & Hearty drove the free-from market by pioneering wholegrain and
superfood ingredients into gluten free foods.

As the original ‘Deliciously Wholesome’ TM free from brand, the brand name has received industry awards and accolades dating back over a decade.

We are hugely proud of this and grateful for consumer loyalty in buying our products.

Entering our second decade in free from, we are now unveiling a brand new, post-Brexit range: first in the UK with novel, innovative plant-based baking mixes in the sector.

All proudly Made in Britain.

Look out for exciting new launches from us!

You Gov Report – Free From
With brands such as Hale & Hearty injecting stronger brand credentials and culinary excitement in this category, there is a greater chance that the experimentalists will convert into a more regular buying base if they can be won over by their first impressions.
„In addition to benefiting from the presence of more mainstream products that have mass appeal, brands such as Hale & Hearty with gourmet products with eye-catching packaging, have brought the market more in line with the premium credentials associated with organic and locally sourced food.“